What is C2C (Consumer to Consumer), Pros and Cons

In e-commerce there are 5 mechanisms or business models, one of which is C2C (Consumer to Consumer). Then what is C2C?

C2C is a type of e-commerce which includes all electronic transactions of goods or services between consumers. Generally, these transactions are carried out through third parties who provide an online platform to carry out these transactions.

Some examples of C2C websites are Tokopedia (from Indonesia), Bukalapak(from Indonesia), and Shopee(from Singapure). There you can be both a seller and a buyer.

Characteristics of C2C

The characteristic that exists in C2C is that transactions are carried out only between consumers. Unlike B2C, which involves companies in their transactions. or G2C which involves the government in its business transactions. In C2C you can buy and sell goods like a market.

Advantages of C2C

• Helping individuals/individuals or small groups to sell quickly to the wider community
• Prospective buyers can compare the price and quality of the goods or services they want to buy, so that they can determine the most appropriate choice.
• Seller can expand network/market. Because anyone and anywhere this C2C site can be accessed by C2C

Lack of C2C

• The seller and the buyer must be careful in transacting because there is a possibility that both of them can be affected by the IT trade law
• The amount of competition between sellers in selling goods with certain categories
• Buyers cannot try the goods directly, so there are often discrepancies or dissatisfaction with the goods received

Business Model